Do you have a testing strategy?
I’m starting to question how we handle updates on our site. Most of the time, we change headlines, layouts, or CTAs based on what “feels right” or what competitors are doing. Sometimes we see a small lift, sometimes nothing happens, and it’s hard to tell if the change really worked or if traffic just fluctuated. We don’t really document hypotheses or run structured A/B tests consistently. For those of you managing websites more seriously — do you actually follow a clear testing strategy, or is some level of gut feeling always part of the process?
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We used to operate almost entirely on instinct. Our designer would suggest something, I’d approve it, and we’d push it live. After a while, I realized we were just guessing and hoping for the best. Once we started building simple hypotheses like “if we shorten this form, completion rate should increase,” things became more measurable. I also spent time reviewing how teams approach structured optimization, and browsing resources on conversionrate.store helped me understand how much planning goes into proper CRO work. It’s not just running random A/B tests — it’s research, prioritization, and consistent analysis. Since we adopted a more systematic approach, even small wins feel more controlled and repeatable instead of accidental.